Characterised by originality of thought or inventiveness, creativity is about having the imagination or ideas to create something that will have a positive impact in your world. Innovation is about providing a significant positive change, result or outcome. When combined, the outcome is powerful and can change the world.
But we believe this will only work if it is delivered with excellence and attention to detail; being outstanding; striving to achieve this in everything that you do. The outcome is that we believe that if we are successful at solving important problems, people will respect you; call your work innovative; describe you as brilliant creative innovators – and that is our goal!
Therefore, intrinsic to the core of all our businesses is that we identify utilising the power of creativity and innovation to build a better world for our clients and their communities through everything we do – namely, face-to-face and integrated marketing communications.
To achieve this, we believe there has to be an investment in our most important asset – people – to support driving sustainable growth for both our business, our clients and their communities. Culturally, we also look to inspire and commit to performing with honesty and strong moral principles; being open, truthful and sincere; take the time to be kind, considerate and, simply, pleasant.
All-in-all, we strive to make the working day as enjoyable and rewarding as possible – and take time to quietly and reservedly smile at the great work we’ve done that we can see in the real world – and that is our reward!
Over time, we have also become increasingly mindful of the impact we have on our environment. Today, we endeavour to be considerate, responsible and positive in every way we perform. Whether that is how we get to work or travel to a client; the tools we use every day; in how we provide the solutions for our clients and their communities. What we will leave behind will be as positive as we can provide for our environment – and that will be our legacy!