Marsden Exhibitions, a leading player in the exhibition industry, is expanding its influence beyond event spaces by generously donating used exhibition flooring to charity. This philanthropic initiative is a response to the alarming disparity in furnishings within social rented properties, highlighted by the recent END CHILD POVERTY campaign.
The campaign unveiled a stark contrast in furnished accommodations between social and private rentals. Shockingly, only 2% of social rented properties are furnished or partly furnished, compared to 29% in the private sector, leaving numerous families without basic necessities such as floor coverings and curtains.
Marsden Exhibitions is not merely addressing immediate family needs through charitable donations but is also making significant strides towards environmental responsibility in waste management. Recognising the obligation to minimise their ecological footprint, the company actively explored sustainable options for disposing of used exhibition flooring.
In the pursuit of responsible waste management, Marsden Exhibitions engaged in discussions with various recycling companies. However, taking a visionary stance, Alice Hovell, a key advocate within the company, presented an innovative and socially impactful idea—donating the used flooring to charity. This approach not only aligns with Marsden Exhibitions’ commitment to environmental sustainability but also amplifies the positive impact on communities in need.
Alice’s proposal signifies a departure from conventional recycling practices, underscoring the company’s dedication to social responsibility. By choosing donation over recycling, Marsden Exhibitions is not just reducing waste but is also directly contributing to improving living conditions for those facing economic challenges.
This thoughtful decision has already proven successful, with the positive impact evident from the initial collection. The collaboration with charity organisations has become a beacon of hope for families without access to basic home essentials. Alice Hovell, in an inspiring statement, expressed the motivation behind this impactful initiative, stating, “Instead of recycling the flooring into new carpet, I saw an opportunity for Marsden to give back to the community and elevate living standards for those who can’t afford it. I’m delighted that I pushed this through the company, and the positive impact from the first collection is a real sign! We will continue this partnership throughout 2024 and beyond.”
In response to the pressing issue, Marsden Exhibitions explored the possibility of donating flooring to UK charities. After multiple discussions and identifying a suitable charity organisation, they launched a monthly donation programme in November 2023, providing flooring to social rented properties in need. The impact of this initiative is already apparent, with the November donation alone benefiting 14 families across the UK, helping them carpet and floor their homes.
The positive ripple effect extends beyond aesthetics and comfort, with households estimated to save an impressive £1,240 thanks to the donated flooring. Additionally, the environmental impact is significant, with the initiative estimated to result in approximately 150kg of CO2 savings. Homes without flooring often release up to 20% of heating and energy outside, making Marsden Exhibitions’ donation not only a gesture of generosity but also a significant step towards sustainability.
As the company continues its philanthropic efforts throughout 2024 and beyond, this unique approach to waste management sets a model for other businesses aspiring to integrate social responsibility and environmental consciousness into their core values. Marsden Exhibitions eagerly anticipates furthering its positive impact on both communities and the planet, guided by a vision of a more sustainable and compassionate future.